Over the years, I’ve become increasingly conscious of the impact of my lifestyle on the planet. Many of us have, yet we hear of the devastation of climate change, see the images of melting ice caps and dead whales with plastic-filled stomachs and are forced to wonder.
Will our efforts be enough?
Here in Guatemala, the environmental situation can seem dire. Many people litter on the streets, because they never learned that littering is harmful to nature. Deforestation is rampant. This small country has amazing biodiversity but more and more animal and plant species are endangered or extinct.
My friend Alfredo Maul is a Guatemalan architect and eco-activist. His non-profit promotes environmental education and motivation. He walks his talk, living, breathing and teaching sustainability every day. One of his organization’s awareness-raising campaigns points out the ways in which we live and consume illogically.
He uses simple, bold images in his campaign to illustrate how we can shift into making smarter, more ecological choices.
See many more of the images from this campaign here.